February Learn how and when to remove this template message The first sex shop on the continent of North America was called The Garden. Almost all licensed adult stores in the UK are forbidden from having their wares in open shop windows under the Indecent Displays Act , which means often the shop fronts are boarded up or covered in posters. The shop appealed and won, but this was overturned by the House of Lords. In the district of Soho within the City of Westminster a handful of sex shops were opened by Carl Slack in the early s, and by the mid-seventies the number had grown to The formal grand opening celebration was pushed to 29 January Soho's Original Book Shop with a licensed sex shop downstairs. The latter class of stores tend to be very consciously community-oriented businesses, sponsoring lecture series and being actively involved in sex-related health issues, etc. As part of their recognition as a leader in sex-positive culture and education, the company received a Certificate of Honor from the San Francisco Board of Supervisors , a Certificate of Recognition from the California Legislature Assembly , and a Certificate of Recognition from the California Legislature In the Ann Summers chain of lingerie and sex toy shops won the right to advertise for shop assistants in Job Centres, which was originally banned under restrictions on what advertising could be carried out by the sex industry. In , Good Vibrations declared May to be National Masturbation Month ,  to raise awareness of masturbation and sexual health across the country and in response to the firing of then-Surgeon General Joycelyn Elders for saying that masturbation "is part of human sexuality, and perhaps it should be taught. History[ edit ] Good Vibrations was the first sex-positive and women-friendly store in the United States, founded in by sex therapist and educator Joani Blank. Brewer Street , Soho. Islington and Camden each have multiple sex shops; the former also has three pornographic cinemas. The company is a notable sponsor of LGBT events and organizations, groups that support sexual health, and other charities, most recently via its GiVe donations program. Canada[ edit ] This section's tone or style may not reflect the encyclopedic tone used on Wikipedia. Most sex shops of today carry adult videos, which means that most sex toys remain strictly in the hands of adults. See Wikipedia's guide to writing better articles for suggestions.