The announcers also occasionally gently poke fun at the series they introduce, such as heralding an episode of Life Unexpected by calling it "The show where no one - except Cate - has a sensible name. There is also quite heavy use of British words which have generally fallen out of circulation, such as 'ruddy' and 'gaff'. And on another occasion, he says "Oh No! Big Brother coverage was among the highest-rating programming on the channel, and came at a time when most of the year's US imports had ended. The Cleveland Show and Accidentally on Purpose also premiered like this. There had only been a handful of days since the creation of E4 when Friends wasn't shown, but it was announced on 10 February that E4 and Channel 4 would stop airing the programme in Autumn ,  although the series continues to be shown in Britain on Comedy Central. Big Brother coverage[ edit ] Between and when the reality series Big Brother and Celebrity Big Brother were being transmitted on Channel 4 , E4 devoted much of its schedule to live coverage from inside the Big Brother house; interactive features that gave access to additional camera angles have also been transmitted. Sometimes the narrator appears to interact with the characters of the programme, especially notable in trailers for Miss Match and What About Brian. Prior to the launch of E4 Music, E4 was off-air during daytime for much of the year, only going on air in daytime for rolling coverage of reality shows such as Big Brother. Hopefully we'll have it fixed by the time it's repeated on Sunday,"  playing on the fact that many of E4's imported American drama programmes are shown at least twice for each episode. E4's continuity often sent up the channel's Friends-reliant schedule — while in the past, announcements would generally be the same for example "Now it's time to relax with Friends", more recently[ when? Initially, E4 Music would take a summer break to allow Big Brother coverage to replace it, but in later years Big Brother coverage was reduced, allowing a cut-down E4 Music to run during the summer. In , the launch of 4Music as a channel led to questions being asked about the future of E4 Music. Promotions[ edit ] Programme trailers sometimes have the narrator repeating things that characters have said, such as, in a trailer for Ugly Betty that includes one character asking Betty "Why are you crying in the bathroom? Due to the launch of the second series of and the UK premiere of Glee both premiered with a "double bill" effect, the first two episodes of the second series of "To New Beginnings" and "To Sext or Not to Sext" was screened on 5 January , with the first two episodes of Glee " Pilot " — which was already screened on 15 December as a sneak-peek and " Showmance " on 11 January Kerry Katona must be double booked.